New York – DTC soft home brand Bedsure has a couple of big projects on its plate: a pop-up shop in NYC and a new licensed bedding collection.
The online retailer has just released its new Marilyn Monroe Collection, titled the Bedsure x Iconic Collection. The home collection is available on Amazon, Bedsurehome.com and TikTok Shop.
The 16-product collection features silk pillowcases, duvet covers, blanket hoodies and fleece and sherpa throw blankets. It includes 3 sets:
- The Pop Series: Inspired by Andy Warhol’s work in the Pop Art moment, this features images of Monroe’s iconic flying skirt moment, alongside expressive patterns and vibrant colors.
- The Gift Series: Inspired by Monroe’s classic polka-dotted wardrobe and signature red lip, this nostalgic series marries sophistication and playful elegance through vintage designs.
- The Capsule Series: Designed for classic tastes, this series prominently features lace, delicate floral patterns and romantic champagne hues that reflect Monroe’s aesthetic.
“While it’s sadly been years since she’s been gone, Bedsure is honored to bring Marilyn’s enduring style and playfulness with our new collection to longstanding Marilyn fans, as well a new generation who may be less familiar with her inspiring style legacy,” said June Mckenzy, Bedsure’s product design director.
Authentic Brand Group (ABG) is the owner of Marilyn Monroe’s estate and has been a partner in developing the Bedsure collection.
The Marilyn Monroe collection will be featured at Bedsure’s Cozy Pop-Up Shop in the SoHo neighborhood of Manhattan at 747 Broadway from Nov. 12 through January 2025
The pop-up will also include curated spaces and interactive displays showcasing products from Bedsure, Bedsure Pet and Bedsure’s sister brand, Double Stitch.