- For the first time, Disney characters and Marvel Super Heroes will be featured in a Pillowfort bedding assortment.
- The home textiles collection was developed in collaboration with Target’s in-house product design team.
- Pillowfort – one of Target’s more than 40 owned brands – launched in 2016 and offers hundreds of affordable mix-and-match pieces for children’s spaces in the home.
Minneapolis – Target is unveiling its first Disney and Marvel collections by Pillowfort, the company’s nearly decade-old house brand focused on kids’ living spaces.
The assortment of more than 50 items includes character-inspired hooded blankets ($25), figural dolls and pillows ($20), sheet sets, quilts and glow-in-the-dark comforters (all under $65) in soft colors with a contemporary, storybook feel.
The range of characters include Disney princesses like Ariel, Belle, Cinderella, Moana and Tiana as well as Marvel Superheroes such as Black Panther, Captain America, Hulk, Iron Man and Spider-Man.
“The addition of the Disney Princess and Marvel collections into our Pillowfort line combines the power of two brands consumers love to create real joy at an incredible value for their families,” said Jill Sando, Target’s EVP and chief merchandising officer of Apparel & Accessories, Home and Hardlines. “The products are so fun and joyful – it’s everything millions of people love about Disney, Marvel and Target.”
The full assortment is now available on Target.com and will be available in Target stores beginning in late April.
The co-branded Pillowfort line is the first of three Target collections with Disney in 2025, with upcoming Cat & Jack and Cloud Island kids and baby apparel and accessories collections.
“This collection exemplifies how Disney brings its beloved brands into meaningful, everyday moments for fans and consumers,” said Branden Dent, VP of retail sales & marketing, Disney Consumer Products.
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