San Francisco – The Aerin brand created by Aerin Lauder continues to expand across the Williams-Sonoma Inc. portfolio of nameplates.
Following on previous collections with Williams Sonoma, Williams Sonoma Home and Pottery Barn Kids, the Aerin brand is releasing its first assortment for Pottery Barn Teen.
The new collection for Pottery Barn Kids and inaugural collaboration with Pottery Barn Teen brings Aerin’s florals, delicate prints and design details to nursery, kids, teen and dorm spaces. The Pottery Barn Kids textiles feature gingham and floral woodland patterns, including a fawn motif, along with scalloped accents that add a playful feel. Textiles and giftables can be embroidered with a monogram or name for a personalized touch.
The furniture for both Pottery Barn Kids and Pottery Barn Teen collections incorporates lattice and raffia detailing that reflect the Aerin brand’s signature style.
“The collaboration started in nursery and kid spaces, rooted in Aerin Lauder‘s experience as a mother, and has since expanded into Pottery Barn Teen to serve even more life stages,” said Jennifer Kellor, president of Pottery Barn Kids and Pottery Barn Teen.
The brand is also introducing fresh merchandise across the existing collaborations at Williams Sonoma, with new collections for kitchen, outdoor and home.
The Aerin for Williams Sonoma expansion infuses new colors options onto popular tabletop and entertaining collections and adds new collectible pieces like bakeware and décor items. The new collection showcases Lauder’s affinity for natural rattan pieces and hand-painted ceramics along with embroidered linens and dinnerware that feature blue, pink and green blooms.
An additional expansion of Aerin within the Williams Sonoma Home collections will launch later this year.
“Aerin Lauder has an extraordinary ability to design products that feel both luxurious and livable,” said Williams Sonoma and Williams Sonoma Home president, Felix Carbullido. “Our latest collaboration expansion adds additional pieces to our popular assortment that continues to inspire our customers to elevate everyday living.”
See also:
- Williams Sonoma brands expand Aerin collaboration with 2 collections
- Aerin Lauder to launch lifestyle brand