Boston— Wayfair is kicking off its Way Day sales promotion April 26 and running the event for three days across its online and physical store footprints.
Recently launched programs, including Verified and Wayfair Rewards, are featured in Wayfair’s Way Day deals, with rewards members gaining early access and Verified items among those on sale. New members who sign up for Wayfair Rewards between April 17 and 28 will receive 50% off their first year of membership and gain access to deals beginning April 25.
“We know that now, more than ever, customers are looking to make thoughtful choices when it comes to their homes,” said Jon Blotner, president of commercial and operations. “Way Day is our moment to help them do just that.”
Among the brands touted by Wayfair for daily deals are Kelly Clarkson Home and its own Wayfair Sleep and Wayfair Basics lines. Limited time, 24-hour flash sales are also planned along with exclusive deals for Wayfair Professional members.
Free shipping will be offered sitewide for all three days of Way Day, with some items qualifying for free full-service delivery, including assembly and delivery to the room of choice.
In-store shoppers will see savings via doorbusters, register-to-win prizes and other perks at the Chicago-area Wayfair store, which opened last year. In-store offers will also be available at AllModern, Birch Lane and Joss & Main locations.
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