- Parachute’s first-ever mass retail collection launches at Target April 27
- Over 200 home essentials priced from $12–$199, most under $90
- Items include bedding, towels, bath mats, pillows, and robes
- The collection will be available on Target.com and in nearly 90 Target stores
Minneapolis – DTC soft home brand Parachute has created a multi-category soft home collection for Target that will launch online and debut in a limited number of stores in the coming days.
Parachute for Target officially launches April 27 with more than 200 items, including sheets, top of bed, towels, bath mats and runners, recycled down alt pillows, mattress toppers, dec pillows and robes. Prices range from $12-$199, with most items under $90.
The entire Parachute for Target collection will be available on Target.com, with nearly 90 stores carrying a portion of the collection.
Sheet constructions include a linen/cotton blend and organic cotton. Prices for a set start at $149 queen. By comparison, in Parachute’s own collection, the price on an open stock queen sheet starts at $130.
“Parachute for Target is giving our guests another great bedding option, and it’s helping build on our legacy of being first-to-mass with beloved national brands,” said Jill Sando, Target’s EVP and chief merchandising officer of apparel & accessories, home and hardlines.
This marks the Parachute brand’s first collaboration with a mass market retailer. Since 2022, it has participated in pop-in events with Nordstrom’s stores and offers a curated collection on the department store’s e-commerce site.
“We’re excited to partner with Target on a collection that feels elevated yet effortlessly livable,” said Ariel Kaye, founder of Parachute. “Every piece in this exclusive collection was thoughtfully designed to enhance your mood and infuse your home with joy and care.”