Mooresville, S.C. – Lowe’s has promoted an insider with more than 20 years of combined experience in marketing and merchandising.
Jennifer Wilson – previously SVP of enterprise brand and marketing – has been named SVP and chief marketing officer.
In her expanded role, Wilson will oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe’s retail media network. Her focus will include delivering integrated marketing and merchandising strategies.
Wilson will continue to report to Bill Boltz, executive vice president of merchandising.
She joined Lowe’s in 2006 and spent 10 years in merchandising and planning roles with increasing responsibility. Wilson has held multiple leadership roles with Lowe’s, including vice president, integrated marketing, and merchandising vice president for paint.
“Jen’s extensive marketing, merchandising and home improvement experience positions her well for this expanded role,” said Marvin Ellison, Lowe’s chairman and CEO. “Jen brings a data-driven approach and is helping us develop a deeper understanding of the customer.”