Midvale, Utah — Beyond Inc. announced the grand reopening of its Overstock brand on July 18.
The revived Overstock.com, with a new look and feel, now has an inventory lineup that includes closeouts, liquidation, factory direct and reverse logistics merchandise, as well as expanded new and legacy categories. Plans for the site feature millions of products in categories such as indoor and outdoor furniture, apparel and footwear, rugs, decor, lighting, jewelry and watches, sports and entertainment collectibles, home improvement, luggage, storage and organization, kids and baby and pet.
“As you visit the site today, it’s clear that we’re not just rebuilding legacy Overstock, but expanding the total offering into the vast white space that exists through categories including excess and distressed inventory,” said Dave Nielsen, president of Beyond Inc. “I am encouraged by our accelerating revenue run-rate in our first 90 days and see growth potential.”
“It is our plan to ultimately penetrate multiple industries where we know there is a tremendous need to bring buyers and sellers together for a true win-win,” said Marcus Lemonis, executive chairman of Beyond Inc. “We believe that our company can be an online leader, helping manufacturers, retailers, distributors and lenders solve complex inventory problems in order to generate cash and improve their own profitability while creating a frequently visited, value-centric destination for consumers. This isn’t just about relaunching Overstock, but rather reimagining its significant possibilities. We will continue to establish partnerships and joint ventures to create product and deal flow, as well as unique ways to monetize the Overstock brand.”
Beyond was known as Overstock from 1999 until 2023. It acquired the Bed Bath & Beyond intellectual property in June 2023 then rebranded Overstock.com to Bed Bath in August and eventually changed its company name to Beyond in November. After a leadership change in late 2023, it acquired flash sale site Zulily and relaunched the Overstock.com brand in March.